Club Brugge is one of the clubs that wants to establish a cross-border competition to elevate the Belgian football competition to a higher level. According to Bob Madou, the strong man at Club Brugge, this is the only way to earn substantial domestic media revenue in the future. The Scandinavian countries are looking at it, as well as Switzerland and Austria. But Peter Croonen from KRC Genk is in favor of the idea. "By creating a BeNeLiga, you immediately speak to a market of 30 million people. That is commercially a completely new ecosystem. You can then come up with all sorts of creative formulas where you play a part of the regular competition to then link up with cross-border play-offs." But Sam Baro from KAA Gent is on the brakes. "I understand the idea from a media and commercial perspective. In a format with joint 'BeNe-play-offs', I could eventually still agree with it." But if you establish a full-fledged BeNeLiga, you take, for example, six teams from Belgium and eight from the Netherlands: then the Belgian teams that finish fifth or sixth today will suddenly finish twelfth or thirteenth. Is that what we want? I don't think so."